No Rights No Women / LebanonPR Stunts · Social · Experiential
No Rights, No Women.
Lebanese women gave themselves moustaches online and dressed as men on International Women's Day to protest laws that treat them as half citizens.
- Brand
- No Rights No Women
- Agency
- H&C Leo Burnett Beirut
- Market
- Lebanon
- Region
- MENA
The challenge
Lebanese law did not let women pass their nationality to their children, gave them no custody rights and offered no protection from domestic violence. A new activists' group wanted lawmakers to imagine a country without women.
The idea
The movement started on Facebook, where more than 1,000 Lebanese women around the world added moustaches to their profile pictures and switched their gender. Posters invited women to dress as men on 8 March, and that night hundreds marched near parliament. The Facebook page became a hub for NGOs and an online petition.
Results
- According to the case study, the movement earned about $1.2m in free media coverage, a figure it attributes to IPSOS.
- The case study says the Honor Crimes Law was abolished on 4 August 2011, about seven months after the movement began.
Case study source: AdForum Source ↗
Awards
- Cannes Lions 2012Media LionsBronze
- Cannes Lions 2012PR LionsGold
- Cannes Lions 2012PR LionsSilver
Credits
- Creative agency and PR
- H&C Leo Burnett Beirut
- Chief Creative Officer, Leo Burnett
- Bechara Mouzannar
- Regional Executive Creative Director, Leo Burnett
- Malek Ghorayeb
- Creative Director, H&C Leo Burnett Beirut
- Areej Mahmoud
- Copywriter, H&C Leo Burnett Beirut
- Diala Haidar
- Copywriter, H&C Leo Burnett Beirut
- Rana Khoury
- Art Director, H&C Leo Burnett Beirut
- Natasha Maasri
- Art Director, H&C Leo Burnett Beirut
- Lea Salibi
- Art Director, H&C Leo Burnett Beirut
- Roula Asmar
- Deputy Managing Director, H&C Leo Burnett Beirut
- Nada Abi Saleh
- Account Supervisor, H&C Leo Burnett Beirut
- Ghena Maalouf
- Account Manager, H&C Leo Burnett Beirut
- Dana Khairallah
- Executive PR, H&C Leo Burnett Beirut
- Hala Akiki
