Sun, Oct 25
IDOMED & Instituto Yduqs / Brazil / 2025Design & Packaging · Film

Nigrum Corpus.

A medical textbook about racism: Artplan and IDOMED catalogued 20 'diseases' of bias in Brazilian medicine, each built from real testimonies of Black patients.

Brand
IDOMED & Instituto Yduqs
Market
Brazil
Region
Global
Year
2025

The challenge

The campaign, part of the Mediversidade programme of Instituto Yduqs and IDOMED, the Yduqs group's medical schools, cites Federal Council of Medicine data from 2023 that only 3% of Brazil's doctors are Black, and study figures that Black patients wait longer to be seen and get shorter consultations than white patients.

The idea

'Nigrum Corpus: um estudo sobre racismo na medicina brasileira' is designed like a classic medical manual. It catalogues 20 'diseases' with invented Latin names, such as Syndroma Analgesia Racialis and Racismus Nosocomialis, each built from real testimonies of Black patients, with data pages and an alternative oath at the end. Cannes Lions describes a book 'combining illustration, 3D design and AI'. It launched in April 2025 alongside the short film 'Corpo Preto' ('Black Body'), directed by Nany Oliveira, and, according to the case study, was distributed to medical schools; in April 2026 it became a free exhibition at two Rede Américas hospitals in Rio de Janeiro (Diário do Rio).

Results

  • Distributed to medical schools across Brazil, according to the case study

Case study source: Cannes Lions Source ↗

Awards

  • Cannes Lions 2026Glass: The Lion for ChangeGrand Prix
  • Cannes Lions 2025Design – A06 BOOKSGold
  • Cannes Lions 2025Health & Wellness – B01 BRAND-LED EDUCATION & AWARENESSBronze
  • Cannes Lions 2025Health & Wellness – B01 BRAND-LED EDUCATION & AWARENESSGold
  • Cannes Lions 2025Industry Craft – B03 ART DIRECTION: PRINT & PUBLISHINGGrand Prix
  • Cannes 2026: Bronze in Creative Data
  • Clio Awards 2026: Silver in Design Craft for Art Direction

Credits

Film production
Untitled
Film director
Nany Oliveira
Photography
Mauricio Nahas Estúdio Fotográfico
Sound
Raw Audio
Image treatment
Fujocka

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