More Cravings by Marriott Bonvoy / الإمارات / 2022الرقمي والتقنية · التواصل الاجتماعي · حملات العلاقات العامة
More Cravings App Launch.
Marriott Bonvoy launched a UAE dining app with creator content, PR boxes and a playful shake-to-discover feature.
- العلامة التجارية
- More Cravings by Marriott Bonvoy
- الوكالة
- Katch International
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2022
التحدي
Introduce a new dining app in a competitive market and encourage downloads and media attention.
الفكرة
Katch supported launch communications with a campaign film, creator partnerships and curated PR boxes, while the app helped users discover nearby restaurant suggestions by shaking their phones.
النتائج
- Katch reported 16,970 app downloads within two months.
مصدر دراسة الحالة: Katch International المصدر ↖
فريق العمل
- العلامة التجارية
- More Cravings by Marriott Bonvoy
- PR and content agency
- Katch International
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