Edita / مصر / 2024الأفلام
Molto King: King of All Moltos.
A mockumentary about making the biggest show on earth for the launch of the biggest Molto croissant yet, told by four film stars playing themselves.
- العلامة التجارية
- Edita
- الوكالة
- Abdullah & Shokri
- السوق
- مصر
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2024
التحدي
Molto leads Egypt's croissant snack category, and each new launch raises expectations of bigger stars and bigger production. Edita's biggest Molto ever needed an ad that felt bigger still.
الفكرة
Abdullah & Shokri wrote a meta behind-the-scenes film that follows the stars and an anxious director through the struggles of staging the show, without ever showing the show itself. Ali Ali of Good People Films directed.
النتائج
- 150 million+ reach across social platforms, according to the Dubai Lynx entry
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2025Film Craft – Castingفضية
فريق العمل
- الوكالة الإبداعية
- Abdullah & Shokri
- الإنتاج
- Good People Films
- Additional company
- Edita Food Industries
- المخرج، Good People Films
- Ali Ali
- CEO, Good People Films
- Khaled Zaki
- المدير الإبداعي، Abdullah & Shokri
- Mahmoud Shokri
- المدير الإبداعي، Abdullah & Shokri
- Abdullah Fareed
- المنتج، Good People Films
- Nour Abdelatif
- المونتاج، Barber Shop
- Amr Rabeaa
- Colorist, Lzrd
- Karim Mira
- ما بعد الإنتاج، Good People Films
- Hussein Aziz
