Meet Sarha.
stc fitted a camel called Sarha with a connected camera rig and let photographers around the world shoot remote Saudi landscapes through its network, in real time.
- العلامة التجارية
- stc
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2021
التحدي
stc had the largest network and widest coverage in the Kingdom, but rivals were making louder claims about speed and size. It needed to prove coverage rather than claim it.
الفكرة
The rig on Sarha's hump carried a laptop, solar panels, a camera controller and a hotspot router. Photographers from Jeddah to New York took control remotely and shot as she roamed places people on foot can't reach, with the images shared on a campaign site, Instagram and Twitter. Wunderman Thompson's Saudi team led the idea, its Seattle office built the camera-control software and its Costa Rica office handled data visualisation.
النتائج
- VML's case page says the campaign brought 400,000 incremental customers.
- By the agency's figures, the film drew almost 4.5 million views and almost 310 million impressions.
- According to the case study, stc's brand equity index reached 6.6, against 4.3 for Mobily and 2.0 for Zain.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Clio Awards 2022Clio Awards / Digital/Mobile / Otherفضية
- Dubai Lynx 2022 Silver (PR)
- Dubai Lynx 2022 Silver (Design)
- Dubai Lynx 2022 Bronze (PR)
- Dubai Lynx 2022 Bronze (Creative Strategy)
- Dubai Lynx 2022 Bronze (Digital)
- Epica Awards 2021 Silver (Industry Specific)
- Caples Awards 2022 Gold (Integrated)
- Caples Awards 2022 Silver (Innovation)
فريق العمل
- الوكالة الإبداعية
- Wunderman Thompson Saudi Arabia
- Additional company
- Wunderman Thompson Seattle
- Additional company
- Wunderman Thompson Costa Rica
- الإنتاج
- Into Reflection
- Chief Creative Officer MENA, Wunderman Thompson
- Chafic Haddad
- المدير الإبداعي التنفيذي، Wunderman Thompson
- Rayyan Aoun
- المدير الإبداعي، Wunderman Thompson
- Firas Ghannam
- المدير الإبداعي المشارك، Wunderman Thompson
- Ahmad Shanaa
- المدير الفني، Wunderman Thompson
- Bashar Dababneh
- Junior Art Director, Wunderman Thompson
- Rawan Bakri
- كاتب الإعلانات، Wunderman Thompson
- Alanoud Al-Assaf
- مدير الأعمال، Wunderman Thompson
- Jad Haddad
- Associate Business Director, Wunderman Thompson
- Rabie Hassoun
- مدير الحسابات، Wunderman Thompson
- Yasmin Moufti
- Senior Account Manager, Wunderman Thompson
- Joseph Elhage
- Head of TV Production, Wunderman Thompson
- Joe Abou Daher
- TV Producer, Wunderman Thompson
- Wael Almadani
- Chief Data Officer North America, Wunderman Thompson
- Jason Carmel
- Experience Technology Director, Wunderman Thompson
- Shawn Herron
- Creative Director/Experience Technology Director, Wunderman Thompson
- Matt Gilmore
- المنتج المنفذ
- George Ghaya
- المنتج
- Hayfa Khaled
- مدير التصوير
- Diego Cabezas
- مدير التصوير
- Alaaedine Enzawi
- GM Marcom Consumer, stc
- Faisal Alsaad
- Digital Media Director, stc
- Abdullah Alotaibi
- Digital Content Development Section Manager, stc
- Hashem Aldabas
- Digital Media Specialist, stc
- Anas A. Aldukair
- Digital Media MarTech Consultant, stc
- Hana Ismail
