Majid Al Futtaim / الإمارات / 2025الرقمي والتقنية · التجزئة والمتسوّقون
Mall Stars.
Majid Al Futtaim rebuilt Mall of the Emirates and City Centre inside Roblox for Dubai Summer Surprises, with challenges based on the real malls' attractions.
- العلامة التجارية
- Majid Al Futtaim
- الوكالة
- Power League Gaming (PLG)
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
Malls compete for young shoppers who spend much of their free time inside games. Majid Al Futtaim wanted its malls to show up in that space during the summer season.
الفكرة
Gaming agency Power League Gaming designed and built two playable Roblox versions of the malls, with challenges inspired by places such as Ski Dubai's slopes plus fashion, beauty and entertainment zones. PLG handled game design, 3D world-building and the interactive content, and the games ran through Dubai Summer Surprises 2025.
النتائج
- 9.3 million-plus impressions and 28,800 players from across MENA between 15 July and 25 August, as reported by Campaign Middle East
- More than 520 hours of active play and 927,000 click-throughs, as reported by Campaign Middle East
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- Creative agency and game production
- Power League Gaming (PLG)
- CEO, Power League Gaming
- Mathew Pickering
