New Zealand Herpes Foundation / نيوزيلندا / 2024الأفلام · الرقمي والتقنية · التواصل الاجتماعي
Make New Zealand the Best Place in the World to Have Herpes.
New Zealand Herpes Foundation turned stigma education into a national challenge with humorous lessons and a live leaderboard.
- العلامة التجارية
- New Zealand Herpes Foundation
- الوكالة
- Motion Sickness
- السوق
- نيوزيلندا
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Make herpes education approachable and reduce the social stigma that discourages open conversation.
الفكرة
Turn learning into a national challenge. Local personalities deliver humorous educational lessons, while an international leaderboard gives audiences a shared reason to participate and move New Zealand up the rankings.
مصدر دراسة الحالة: Little Black Book المصدر ↖
الجوائز
- Cannes Lions 2025Film – F05 USE OF HUMOURذهبية
- Cannes Lions 2025Grand Prix for Good – G01 GRAND PRIX FOR GOODالجائزة الكبرى للخير
- Cannes Lions 2025Entertainment – E05 USE OF HUMOURبرونزية
- Cannes Lions 2025Health & Wellness – B02 NON-PROFIT/FOUNDATION-LED EDUCATION & AWARENESSذهبية
- Cannes Lions 2025Sustainable Development Goals – A03 GOOD HEALTH AND WELL-BEINGبرونزية
- Clio Awards 2025Clio Health / Creative Effectiveness / Nationalذهبية
- Clio Awards 2025Clio Health / Creative Strategyذهبية
- Clio Awards 2025Clio Health / Branded Entertainment & Content / Film-Scriptedفضية
- Clio Awards 2025Clio Health / Integratedفضية
- LBB Immortal Awards 2025 — Commendation (source: LBB campaign listing)
فريق العمل
- العلامة التجارية
- New Zealand Herpes Foundation
- Production partner
- FINCH
- شريك الحملة
- ED.l
- PR partner
- DigPR
- Research partner
- TRA
- المخرج
- Alex Roberts
- المدير الإبداعي التنفيذي
- Sam Stuchbury
