Etisalat / الإمارات / 2020الأفلام
Lucky or Not: Moonwalk.
A comic film for Etisalat's Wasel Gifts showed a series of unlucky moments before revealing a reward with every recharge.
- العلامة التجارية
- Etisalat
- الوكالة
- Impact BBDO Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2020
التحدي
Make a prepaid promotion memorable and give customers a reason to keep recharging.
الفكرة
A sequence of painfully familiar mishaps demonstrated that even when luck is against you, every eligible recharge can still bring a reward.
النتائج
- Campaign Middle East reports more than 15 million recharges from over 4 million users for the wider campaign.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Loeries 2020 — Bronze, Film / TV & Cinema Commercials up to 90 seconds (https://modernmarketing.co.za/loeries-announces-2020-award-winners-during-creative-week/)
- Vimeo Staff Picks — Best of the Year selection (https://campaignme.com/vimeo-picks-etisalat-uae-film-by-impact-bbdo-as-one-of-years-best/)
فريق العمل
- العلامة التجارية
- Etisalat UAE
- الوكالة الإبداعية
- Impact BBDO Dubai
- شركة الإنتاج
- Dejavu Films
- المخرج
- Nalle Sjöblad
- مدير التصوير
- Max Smeds
- المونتاج
- Rizwan Maple
- Sound
- Akseli Soini
