Planetary Guardians / عالمي / 2023التصميم والتغليف · الرقمي والتقنية
Living Visual Identity: Listening to the Earth.
Sounds from nature became the material for an evolving environmental identity.
- العلامة التجارية
- Planetary Guardians
- الوكالة
- AKQA Bloom
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2023
التحدي
Planetary Guardians needed a distinctive identity that could bring attention to planetary science and make the natural systems it protects more tangible.
الفكرة
Work with Earth Species Project to translate sounds from species and ecosystems into moving three-dimensional forms. The Great Barrier Reef, Amazon Rainforest and Arctic tern supplied the basis for logos and films, making listening to nature the organising idea of the brand.
مصدر دراسة الحالة: AKQA المصدر ↖
الجوائز
- Cannes Lions 2024Design – B06 DATA VISUALISATIONفضية
فريق العمل
- العلامة التجارية
- Planetary Guardians
- الشريك التقني
- Earth Species Project
- Collaborator
- Aza Raskin
- Executive creative directors
- Jean Zamprogno / Fernando Pellizzaro


