Planetary Guardians / Global / 2023Design & Packaging · Digital & Tech
Living Visual Identity: Listening to the Earth.
Sounds from nature became the material for an evolving environmental identity.
- Brand
- Planetary Guardians
- Agency
- AKQA Bloom
- Market
- Global
- Region
- Global
- Year
- 2023
The challenge
Planetary Guardians needed a distinctive identity that could bring attention to planetary science and make the natural systems it protects more tangible.
The idea
Work with Earth Species Project to translate sounds from species and ecosystems into moving three-dimensional forms. The Great Barrier Reef, Amazon Rainforest and Arctic tern supplied the basis for logos and films, making listening to nature the organising idea of the brand.
Case study source: AKQA Source ↗
Awards
- Cannes Lions 2024Design – B06 DATA VISUALISATIONSilver
Credits
- Brand
- Planetary Guardians
- Technology partner
- Earth Species Project
- Collaborator
- Aza Raskin
- Executive creative directors
- Jean Zamprogno / Fernando Pellizzaro
