Bridgestone MEA / United Arab Emirates / Saudi Arabia / Egypt / Morocco / 2025الأفلام · التواصل الاجتماعي
Lap of Love.
Bridgestone used an emotional film to raise awareness of child safety in cars.
- العلامة التجارية
- Bridgestone MEA
- الوكالة
- Brand New Galaxy MEA
- السوق
- United Arab Emirates / Saudi Arabia / Egypt / Morocco
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2025
التحدي
Encourage parents to think about appropriate child restraints when travelling by car.
الفكرة
The campaign contrasts a parent's instinct to hold a child close with the need for a suitable car seat, supported by safety information and regional PR.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Bridgestone MEA
- الوكالة الإبداعية
- Brand New Galaxy MEA
- Public relations
- Orient Planet Group
