Kuwait Pavilion: Visionary Lighthouse.
Kuwait's pavilion at Expo 2025 Osaka, designed by insglück as a four-part journey from pearl diving and the desert to a dome where visitors' spoken wishes become stars.
- العلامة التجارية
- State of Kuwait, Ministry of Information
- السوق
- اليابان
- المنطقة
- الخليج
- السنة
- 2025
التحدي
Kuwait's national pavilion sat in the Expo's 'Empowering Lives' sub-theme, and insglück framed the task as: 'How can an entire country be brought to life between cultural heritage and a vision for the future?'
الفكرة
Under a wing-like roof 'inspired by dunes, sails and the falcon wings of Kuwait’s national emblem', visitors moved through four chapters (MUSE entry; insglück). Pearl of Perception is a multi-sensory 4D ride around an interactive pearl about Kuwait's maritime heritage; Dawn in the Desert draws on Bedouin traditions; People & Culture uses interactive media walls and VR stations on modern Kuwait and Vision 2035; and in the Visionary Lighthouse dome visitors whisper wishes into AI-powered orbs that turn into shooting stars on the dome's night sky. insglück designed the exhibition under creative director Detlef Wintzen, LAVA the architecture, and NUSSLI built and ran the pavilion. It opened on 13 April 2025 and ran until the Expo closed in October.
النتائج
- More than 1.9 million visitors and 5.8 million digital views, according to insglück
- An average visit of 40 minutes, by insglück's figures
مصدر دراسة الحالة: insglück المصدر ↖
الجوائز
- MUSE Creative Awards 2025Experiential & Immersive - Expos, Conventions & Trade Showsذهبية
- MUSE Creative Awards 2025Event - Publicذهبية
- MUSE Creative Awards 2025Experiential & Immersive - Exhibition Experienceبلاتينية
- MUSE Creative Awards 2025Experiential & Immersive - Live Experiencesذهبية
- MUSE Creative Awards 2025Event - Culturalذهبية
فريق العمل
- Exhibition concept and design
- insglück
- المدير الإبداعي، insglück
- Detlef Wintzen
- Architecture
- LAVA
- Total contractor
- NUSSLI Group
- Structural design
- schlaich bergermann partner


