الأحد، 25 أكتوبر
State of Kuwait, Ministry of Information / اليابان / 2025التجارب الحيّة · التصميم والتغليف · الفعاليات والرعاية

⁨Kuwait Pavilion: Visionary Lighthouse⁩.

⁨Kuwait's pavilion at Expo 2025 Osaka, designed by insglück as a four-part journey from pearl diving and the desert to a dome where visitors' spoken wishes become stars.⁩

العلامة التجارية
State of Kuwait, Ministry of Information
السوق
اليابان
المنطقة
الخليج
السنة
2025

التحدي

⁨Kuwait's national pavilion sat in the Expo's 'Empowering Lives' sub-theme, and insglück framed the task as: 'How can an entire country be brought to life between cultural heritage and a vision for the future?'⁩

الفكرة

⁨Under a wing-like roof 'inspired by dunes, sails and the falcon wings of Kuwait’s national emblem', visitors moved through four chapters (MUSE entry; insglück). Pearl of Perception is a multi-sensory 4D ride around an interactive pearl about Kuwait's maritime heritage; Dawn in the Desert draws on Bedouin traditions; People & Culture uses interactive media walls and VR stations on modern Kuwait and Vision 2035; and in the Visionary Lighthouse dome visitors whisper wishes into AI-powered orbs that turn into shooting stars on the dome's night sky. insglück designed the exhibition under creative director Detlef Wintzen, LAVA the architecture, and NUSSLI built and ran the pavilion. It opened on 13 April 2025 and ran until the Expo closed in October.⁩

النتائج

  • ⁨More than 1.9 million visitors and 5.8 million digital views, according to insglück⁩
  • ⁨An average visit of 40 minutes, by insglück's figures⁩

مصدر دراسة الحالة: insglück المصدر ↖

الجوائز

فريق العمل

Exhibition concept and design
insglück
المدير الإبداعي، insglück
Detlef Wintzen
Architecture
LAVA
Total contractor
NUSSLI Group
Structural design
schlaich bergermann partner

أعمال ذات صلة.

موجز الأحد

أفضل الأعمال وأهم الأخبار، تصلك كل يوم أحد.

لن نستخدم بريدك الإلكتروني إلا لإرسال موجز الأحد. سياسة الخصوصية