Kiri Arabia (Groupe Bel) / Saudi Arabia / United Arab Emirates / Iraq / Egypt / 2026التواصل الاجتماعي · الأفلام · الإعلانات الخارجية · التجزئة والمتسوّقون
Kiri Ramadan 2026.
Kiri brought chefs from across the region together for a Ramadan recipe series.
- العلامة التجارية
- Kiri Arabia (Groupe Bel)
- الوكالة
- Havas Creative Middle East
- السوق
- Saudi Arabia / United Arab Emirates / Iraq / Egypt
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2026
التحدي
Build relevance and perceived value for Kiri during a competitive Ramadan food-marketing season.
الفكرة
Host Sama Jaad welcomed chefs from Saudi Arabia, the UAE, Iraq and Egypt into a shared kitchen to make locally inspired recipes. Social episodes were supported by out-of-home and in-store activity.
النتائج
- 31.9 million TikTok views for episode one, as reported by Campaign Middle East.
- 19.4 million TikTok views for episode two, as reported by Campaign Middle East.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Kiri Arabia / Groupe Bel
- الوكالة الإبداعية
- Havas Creative Middle East
- الإنتاج
- Good Stills
- Host
- Chef Sama Jaad
