It's Only Natural to Love It.
For the 95th Saudi National Day, BIG Creative Boutique turned the official slogan 'Our pride is in our nature' into a music video for orphan-care charity Ensan: it's only natural to love this land.
- Brand
- Ensan
- Agency
- BIG Creative Boutique
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Ensan, a Saudi non-profit, provides holistic care for orphans in need and their mothers, from housing and bills to healthcare and education. It wanted a National Day message of its own, rooted in what the country does for the families it supports.
The idea
The 2025 theme, عزّنا بطبعنا, uses بطبعنا in the sense of heritage, but the word also means 'by nature', as in 'it's only natural'. BIG Creative Boutique built on that second meaning: proud of our heritage, and naturally in love with this land. The line runs through the song's lyrics and the tagline. Omar ShibatAlhamd wrote and directed, and the agency produced the film itself.
Case study source: Ads of the World Source ↗
Credits
- Agency and production company
- BIG Creative Boutique
- Creative, copywriter and director
- Omar ShibatAlhamd
- Senior art director
- Ibrahim Madi
- Director of photography
- Khalid Galal
