Mars Gulf / الإمارات / 2026التجزئة والمتسوّقون · التواصل الاجتماعي · الرقمي والتقنية
It’s MY Z-Store.
Mars Gulf and Choithrams invited young people to rethink the grocery shopping experience.
- العلامة التجارية
- Mars Gulf
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
التحدي
Understand what younger UAE shoppers want by involving them directly in the design process.
الفكرة
Teams of 18–24-year-olds received a real retail brief and mentorship to develop concepts for a Gen Z shopping experience. Winning ideas were planned for selected stores.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- Brand and campaign strategy
- Mars Gulf (in-house)
- Retail partner and implementation
- Choithrams
- Communications and PR
- Mojo Consultancy
