Bloomberg Media / United Arab Emirates / United States / Canada / United Kingdom / Hong Kong / Singapore / 2020الأفلام · الرقمي والتقنية · بين الشركات (B2B)
Inventing Possibilities.
Bloomberg Media launched a global subscription campaign to broaden perceptions of its journalism.
- العلامة التجارية
- Bloomberg Media
- السوق
- United Arab Emirates / United States / Canada / United Kingdom / Hong Kong / Singapore
- المنطقة
- عالمي
- السنة
- 2020
التحدي
Show business audiences that Bloomberg covers a wider range of subjects than financial markets alone.
الفكرة
A multi-platform campaign connected the brand to innovation across sustainability, cities, equality and financial wellness through streaming video, audio and social placements.
النتائج
- The submitted case reports 84 million video views and 280 million impressions.
مصدر دراسة الحالة: Shorty Awards المصدر ↖
فريق العمل
- Brand and in-house team
- Bloomberg Media
- Creative partner
- Brand New School
- Global chief marketing officer
- Anne Kawalerski
- المخرج
- Brumby Boylston
- المنتج
- Tita Poe
