MTR Foods / الهند / 2026الأفلام · التواصل الاجتماعي
India's Sweetest Language.
MTR reframes sweets as an Indian language of care, celebration and connection.
- العلامة التجارية
- MTR Foods
- الوكالة
- Social Panga
- السوق
- الهند
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Honor familiar festive traditions while expanding the sweets portfolio for contemporary consumers.
الفكرة
An illustrated book and film show ordinary Indian phrases gaining emotional meaning when accompanied by sweets.
مصدر دراسة الحالة: Branding in Asia المصدر ↖
فريق العمل
- العلامة التجارية
- MTR Foods
- Chief Marketing and Growth Officer, MTR Foods
- Anupam Nair
- Executive Vice President, Creative and Strategy, Social Panga
- Soumabha Nandi
