The Saudi Cup / Jockey Club of Saudi Arabia / Saudi Arabia and international / 2020التجارب الحيّة · الفعاليات والرعاية
The Inaugural Saudi Cup Launch.
A Riyadh launch experience introduced the inaugural Saudi Cup through heritage, performance and a trophy reveal.
- العلامة التجارية
- The Saudi Cup / Jockey Club of Saudi Arabia
- الوكالة
- Imagination
- السوق
- Saudi Arabia and international
- المنطقة
- عالمي
- السنة
- 2020

التحدي
Welcome an international racing audience and introduce a new Saudi race through the country's heritage and vision for the sport.
الفكرة
At the National Museum of Saudi Arabia, traditional performers and sand artist Anna Strelkova told the story of the Arabian horse before the Saudi Cup trophy reveal; a fashion show followed in the gardens.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- Experience agency
- Imagination
- Official operations partner
- IVM
- العميل
- Jockey Club of Saudi Arabia
- Sand artist
- Anna Strelkova
- Fashion designer
- Arwa Al Ammari
أعمال ذات صلة.

Saudi Commission for Tourism and National HeritageSaudi Arabia and international
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