Hope Is Growing.
A music video for Saudi Arabia's National Center for Wildlife that pays tribute to its work to breed endangered species back, built on the idea of song as a language people and animals share.
- العلامة التجارية
- National Center for Wildlife
- الوكالة
- Daw Production house
- السوق
- السعودية
- المنطقة
- السعودية
التحدي
Daw's entry describes a 'Breeding Back' programme led by the National Center for Wildlife to revive endangered species, in which 'With the arrival of each newborn animal, hope blossoms anew' (MUSE).
الفكرة
The film is built on 'Voicing', which the entry calls 'a universal language that transcends species, resonating with both humans and animals alike', carried by a song about the harmony of life. Its images include a turtle hatchling, cheetahs and a cheetah cub, and a coral reef, with lines such as 'New world', 'New souls' and 'Saudi lands' on screen (MUSE).
مصدر دراسة الحالة: MUSE Creative Awards المصدر ↖
الجوائز
- MUSE Creative Awards 2025Video - Nature / Wildlifeبلاتينية
- MUSE Creative Awards 2025Video - Music Videoبلاتينية
فريق العمل
- الإنتاج
- Daw Production house
