Al-Futtaim Honda / UAE / 2025OOH · Design & Packaging
Honda, Honda Everywhere.
Eight in ten delivery bikes in the UAE are Hondas, the entry says. Honda's outdoor ads, with executions titled The (Quik) Honda and The (30 Min Delivery Guarantee) Honda, tied those bikes to fast delivery.
- Brand
- Al-Futtaim Honda
- Agency
- Memac Ogilvy
- Market
- UAE
- Region
- GCC
- Year
- 2025
The challenge
Honda wanted to reinforce its lead in the UAE motorcycle market against more competition and on a tight budget.
The idea
Memac Ogilvy linked the delivery bikes people see every day to the Honda name, through billboards, digital screens and print that put speed, delivery and the logo together.
Results
- 16 million+ impressions, according to the Dubai Lynx entry
Case study source: Dubai Lynx (Love The Work) Source ↗
Awards
- Clio Awards 2026Clio Awards / Out of Home / BillboardBronze
- Clio Awards 2026Clio Awards / Print / Brand PublicationsBronze
- Dubai Lynx 2026Outdoor – Consumer GoodsSilver
Credits
- Creative agency
- Memac Ogilvy Dubai
- Production
- Liwa Content Driven
- Media placement
- PHD Media MENA
- Additional company
- Al-Futtaim Honda
- Chief Creative Officer, Memac Ogilvy UAE
- Gautam Wadher
- Senior Creative Director, Memac Ogilvy UAE
- Alok Mohan
- Associate Creative Director, Memac Ogilvy UAE
- Eduardo Cesar
- Senior Copywriter, Memac Ogilvy UAE
- Rebecca Ann Menezes
- Senior Art Director, Memac Ogilvy UAE
- Lina Maria Leal Monroy
- Head of Arabic, Memac Ogilvy UAE
- Shadi Kharmacho
- Senior Visualiser, Memac Ogilvy UAE
- Andre Souza
- Animator, Memac Ogilvy UAE
- Antonio Geagea
- Managing Partner, Memac Ogilvy UAE
- Kevin Kurian
- Group Account Director, Memac Ogilvy UAE
- Ashleigh Morgan
- Senior Account Manager, Memac Ogilvy UAE
- Farah Ibrahim
- Head of Strategy, Memac Ogilvy UAE
- Bhaskar Bateja
- Head of Social, Memac Ogilvy UAE
- Karl ElHitti
- Social Media Director, Memac Ogilvy UAE
- Ahmed Nour
- Senior Social Media Manager, Memac Ogilvy UAE
- Beverney Shane
- Social Media Manager, Memac Ogilvy UAE
- Mohamad Zibara
- Senior Traffic Manager, Memac Ogilvy UAE
- Maricris Gatpandan
