الأحد، 25 أكتوبر
Suncorp Insurance / أستراليا / 2025الرقمي والتقنية

⁨Haven⁩.

⁨A free Suncorp tool that lets any Australian homeowner enter their address and hear their own home describe, in a personalised AI-voiced video, its risk from bushfire, flood, cyclone and storm.⁩

العلامة التجارية
Suncorp Insurance
الوكالة
Leo Australia
السوق
أستراليا
المنطقة
عالمي
السنة
2025

التحدي

⁨Suncorp data released at launch showed that 'more than 2.7 million Australian addresses are at high risk of at least one extreme weather peril' (Mediaweek). The case behind the campaign says the barrier was apathy: 81% of Australians have lived through extreme weather but only 17% have a plan to protect their home (as reported by Famous Campaigns).⁩

الفكرة

⁨Haven uses property, location, weather and natural-peril data so that any homeowner, 'not just Suncorp customers', can enter an address, see the home's weather risks and receive a tailored video and a downloadable resilience report (Mediaweek; Insurance Business). Suncorp says it 'uses ethical AI technology to give every home a voice in a tailored video that represents its age', telling owners its estimated risk of bushfire, flood, cyclone and storm with tips to prepare. Google's 3D Tiles and Street View show the home, CoreLogic supplies property data, Geoscape links it and WillyWeather adds live weather. It launched in May 2025 across outdoor, TV, cinema, social and digital channels as the latest step in Suncorp's 'Building a More Resilient Australia' platform.⁩

النتائج

  • ⁨323,186 visits, 223% above target, and 79% of users said they would make their home more resilient, according to case figures reported by Famous Campaigns⁩
  • ⁨Suncorp's home insurance market share rose from 13.4% to 15.8%, according to the same case figures⁩

مصدر دراسة الحالة: Mediaweek المصدر ↖

الجوائز

  • Cannes Lions 2026Titanium Lionsالجائزة الكبرى
  • Cannes 2026: Silvers in Brand Experience & Activation and Creative Data, and a Bronze in Direct
  • Spikes Asia 2026: Grand Prix in Digital Craft
  • D&AD 2026: Wood Pencils in Digital Experience Design and Digital Marketing, both for Use of Data
  • Clio Awards 2026: Silver in Creative Strategy

فريق العمل

الإنتاج
Hogarth Worldwide
Development
Le Polish Bureau
Digital production
PXP
Production partner
UNIT9
3D animation
Prodigious Australia
الإعلام
OMD Sydney

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