Halan Means Immediately.
Halan started as a tuk-tuk hailing app and became a consumer finance app and card. Its film hijacked the everyday Egyptian word halan, 'immediately', so people would remember what it now does.
- Brand
- Halan
- Agency
- IMPACT BBDO
- Market
- Egypt
- Region
- MENA
- Year
- 2024
The challenge
The entry says Halan had to change its business after Egypt halted tuk-tuk licences, turning its millions of users into customers for financing, many of them without bank accounts or credit scores.
The idea
IMPACT BBDO Cairo built the film around the word halan, used constantly in Egyptian conversation, so the brand came to mind whenever anyone said it. The entry says the line 'Halan is an app and a card' became a running joke in replies. Amr Haddad directed, with production by Prodigy, and it ran during Ramadan.
Results
- Financing up 228% and new users up 40% after the campaign, according to the Dubai Lynx entry
- App installs up 43% and card issuance up 36%, with more than 200,000 cards issued in the season, by the entry's figures
Case study source: Dubai Lynx (Love The Work) Source ↗
Awards
- Dubai Lynx 2025Film – Consumer Services/Business to BusinessSilver
Credits
- Creative agency
- IMPACT BBDO Dubai
- Creative agency
- IMPACT BBDO Cairo
- Production
- Prodigy
- Creative Lead, Impact BBDO Cairo
- Hani Sharaf
- Director (freelance)
- Amr Haddad
- Creative Lead, Impact BBDO
- Ganna Hesham
- Business Lead, Impact BBDO Cairo
- Tarek Akil
- Account Lead, Impact BBDO Cairo
- Rana Ashmawy
