Sun, Oct 25
Hail Region Development Authority / Saudi Arabia / 2024Digital & Tech

Hail Trip App.

A free guide to the Hail region from its development authority, launched by the region's emir in November 2024, that lists heritage sites, museums, restaurants, resorts and events and gives map directions to each.

Brand
Hail Region Development Authority
Market
Saudi Arabia
Region
Saudi Arabia
Year
2024
Hail Trip App

The challenge

The Hail Region Development Authority wanted visitors and residents to find the region's attractions, events and services in one trusted place; its MUSE entry presents the app as support for local tourism, 'positioning Hail as a smart, welcoming, and culturally vibrant destination'. Al-Madina reported that the app aims to make it easier to communicate with the region's residents and visitors and to offer a full database of Hail's archaeological, heritage and tourist sites.

The idea

The app, listed on the App Store as رحلة في حائل ('A Trip in Hail'), sorts the region into sections such as cultural and heritage sites, archaeological museums, restaurants and cafés, natural formations, adventures, farms and resorts, transport and events, with maps that route visitors to each place. Prince Abdulaziz bin Saad bin Abdulaziz, the Emir of Hail Region, launched it in November 2024 in the presence of the Minister of Tourism, Ahmed Al-Khateeb, at a meeting where the authority also signed memoranda with the Ministry of Tourism and the Saudi Tourism Authority (Al-Madina). The App Store's version history shows English added in January 2025 and a new design with search and maps in February 2025.

Case study source: App Store Source ↗

Awards

Credits

In-house team
Hail Region Development Authority

Related work.

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