Al-Futtaim IKEA / United Arab Emirates / Qatar / Oman / 2024الأفلام · الإعلانات الخارجية · التواصل الاجتماعي
Guilty Pets.
IKEA reassured pet owners that the household damage their animals leave behind can be affordable to replace.
- العلامة التجارية
- Al-Futtaim IKEA
- الوكالة
- INGO Hamburg
- السوق
- United Arab Emirates / Qatar / Oman
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Connect with a growing community of pet owners while demonstrating the accessibility of IKEA's prices.
الفكرة
Photographs and short films show cats and dogs beside the everyday IKEA products they have broken, pairing the mishaps with the products' low prices.
النتائج
- The One Show case reports an 11.5% increase in sales of products priced AED 1–80.
- The One Show case reports an estimated 4.1 billion impressions.
مصدر دراسة الحالة: Ogilvy المصدر ↖
الجوائز
- Cannes Lions 2024Outdoor – E05 USE OF HUMOURبرونزية
- The One Show 2025 — Merit, Out of Home (https://www.oneclub.org/awards/theoneshow/-award/58463/guilty-pets/)
- London International Awards 2024 — Finalist, TV & Cinema, Consumer Campaign (https://2024.liaentries.com/winners/?all_mediums=true&id_category=0&id_entry=104587&id_medium=0&id_submedium=0&page=335&proceed_advanced_search=true&proceed_simple_search=false&range=hly&view=details)
- Clio Awards 2025 — Shortlist, Print (https://clios.com/winners-gallery/details/173415)
- New York Festivals 2025 — Gold, Small Agency / Humor (https://www.nyfadvertising.com/Winners/WinnerDetailsNew/85478aa1-05f6-4ce8-a073-f3eec691eea3)
فريق العمل
- العلامة التجارية
- Al-Futtaim IKEA
- الإنتاج
- The Producer
- Creative directors
- Nicolás López Bravo; Fernando Montero; Tomás O’Gorman
- المصوّر
- Alberto Escudero
- الموسيقى والصوت
- HOOKED Music
