Gamers8: Rewriting History in the World of Esports.

Gamers8 2023, the 'Land of Heroes' edition in Riyadh, 'aimed to surpass its predecessor in all aspects, from the prize pool's size to the scale of games and events hosted in Riyadh', and the Extend AdNetwork 'set out to raise awareness and spark engagement for the event' (Campaign Middle East). Smartifai's release bills it as the largest esports gathering to date, with a $45 million prize pool.

Instead of a traditional media plan, Extend and its ad-tech partner Smartifai used a generative-AI ad format: ChatGPT, combined with contextual technology, served 'swift and concise content summaries in both English and Arabic' on partner gaming, sports, music and entertainment publishers, then led readers to Gamers8 ad content, a video and three visuals, inside the same unit. The ChatGPT ads ran in Saudi Arabia and the UAE, with In-Screen and In-Image ads in international markets; 'Addressable Context' targeted people active in gaming and tech communities, and 'Motion Context' used real-time gaming events to tailor the messages (Smartifai's release).