Royal Commission for AlUla / Saudi Arabia / Global / 2024الأفلام · الرقمي والتقنية · الإعلانات الخارجية
Forever Revitalising.
AlUla introduced its first global destination campaign with a cinematic portrait of its heritage, culture and landscapes.
- العلامة التجارية
- Royal Commission for AlUla
- الوكالة
- Deloitte Digital
- السوق
- Saudi Arabia / Global
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Build global awareness of AlUla and position the oasis as a cultural destination with varied experiences.
الفكرة
A Bruno Aveillan hero film combines short stories featuring real and imagined characters with destination films and photography distributed across multiple markets and languages.
مصدر دراسة الحالة: Little Black Book المصدر ↖
فريق العمل
- العلامة التجارية
- Royal Commission for AlUla
- Strategy and creative
- Deloitte Digital
- الإنتاج
- Sedona Productions and QUAD
- Hero film director
- Bruno Aveillan
- Pillar films director
- Mathieu Spadaro
- Photography
- Roman Koenigshofer
