Burger King Kuwait / Kuwait / Global / 2022الرقمي والتقنية · التواصل الاجتماعي · التجارب الحيّة
Flame-Grilled Challenge Run.
Burger King Kuwait challenged Elden Ring players to finish the game using only fire attacks.
- العلامة التجارية
- Burger King Kuwait
- الوكالة
- M+C Saatchi Abu Dhabi
- السوق
- Kuwait / Global
- المنطقة
- عالمي
- السنة
- 2022
التحدي
Engage a gaming community that tends to resist intrusive brand advertising, after a character sparked comparisons with Burger King's mascot.
الفكرة
The brand made its flame-grilling proposition into a difficult in-game challenge and invited creators to stream their runs and players to take part.
النتائج
- 15.5 million impressions and 721,000 organic views, as reported in the Caples entry.
- More than 7,200 Twitch watch hours, as reported in the Caples entry.
مصدر دراسة الحالة: The Caples Awards المصدر ↖
الجوائز
- The Caples Awards 2023 — Bronze, Gaming (https://caples.org/2023-winners-results/?cat=Gaming&id=195)
فريق العمل
- العلامة التجارية
- Burger King Kuwait / Kout Food Group
- الوكالة الإبداعية
- M+C Saatchi Abu Dhabi
- Gaming partners
- GG Talent Group and Yalla Esports
