Honest Eggs Co. / أستراليا / 2023التجزئة والمتسوّقون
FitChix.
Honest Eggs Co. put fitness trackers on hens and shared their activity through its egg packaging.
- العلامة التجارية
- Honest Eggs Co.
- الوكالة
- VMLY&R
- السوق
- أستراليا
- المنطقة
- عالمي
- السنة
- 2023
التحدي
Consumers struggled to trust confusing egg-industry welfare claims.
الفكرة
Chicken-friendly trackers measured activity, printing each hen's steps on eggs and extending proof across media and supermarket shelves.
مصدر دراسة الحالة: Branding in Asia المصدر ↖
الجوائز
- Cannes Lions 2024Brand Experience & Activation – C03 CUSTOMER ACQUISITION & RETENTIONبرونزية
- Cannes Lions 2024Creative Effectiveness – C09 CHALLENGER BRANDبرونزية
- Cannes Lions 2024Health & Wellness – D01 ANIMAL HEALTHبرونزية
- Cannes Lions 2024Creative Strategy – C01 CHALLENGER BRAND STRATEGYفضية
- Cannes Lions 2024Creative Strategy – C06 MARKET DISRUPTIONبرونزية
- Cannes Lions 2023Outdoor – D02 PROMOTIONAL ITEMS & PRINTED MEDIAذهبية
- Cannes Lions 2023Outdoor – D03 DESIGN FOR PROMOTIONAL ITEMSبرونزية
- Cannes Lions 2023Outdoor – F08 MARKET DISRUPTIONفضية
- Cannes Lions 2023Media – A01 FOOD & DRINKفضية
- Cannes Lions 2023Creative Commerce – B05 SUSTAINABLE COMMERCEفضية
- Clio Awards 2023Clio Health / Innovation / Medium Innovationذهبية
- Clio Awards 2023Clio Health / Design / Product Designذهبية
- Clio Awards 2023Clio Health / Design / Sustainabilityذهبية
- Clio Awards 2023Clio Health / Creative Use of Data / Otherذهبية
فريق العمل
- العلامة التجارية
- Honest Eggs Co.
- الإنتاج
- Airbag
- group executive creative director
- Jake Barrow
