Magnum / المملكة المتحدة / 2024الإعلانات الخارجية · الرقمي والتقنية
Find Your Summer.
Magnum's winter posters in the UK showed rare patches of sunlight on streets and stairways, and told people where and when they could find a few seconds of summer.
- العلامة التجارية
- Magnum
- الوكالة
- LOLA MullenLowe
- السوق
- المملكة المتحدة
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Ice cream sales drop in winter, and Magnum wanted people to eat it in the cold months too.
الفكرة
Photographer Ale Burset shot black-and-white images of winter sunlight falling on stairs, doorsteps and corners. Weather-based ads pointed to specific locations and times when the sun could be enjoyed. An app showed sunny spots in real time and sent geolocated alerts with discounts at nearby shops. The campaign launched in February 2024, led by LOLA MullenLowe.
النتائج
- According to the agency, sales rose 66.3%, and Magnum had its highest-ever sales in a low season.
مصدر دراسة الحالة: Reason Why المصدر ↖
الجوائز
- Cannes Lions 2025Creative Effectiveness – C10 MARKET DISRUPTIONفضية
- Cannes Lions 2024Print & Publishing – A01 CONSUMER GOODSذهبية
- Cannes Lions 2024Outdoor – A01 CONSUMER GOODSبرونزية
- Cannes Lions 2024Outdoor – C02 INTERACTIVE/DYNAMIC DIGITAL SCREENSذهبية
- Cannes Lions 2024Film Craft – A05 CINEMATOGRAPHYفضية
- Cannes Lions 2024Industry Craft – D02 PHOTOGRAPHY: OUTDOORبرونزية
- Cannes Lions 2024Film – F04 SOCIAL BEHAVIOUR & CULTURAL INSIGHTبرونزية
- Cannes Lions 2024Outdoor – B01 CONSUMER GOODSالجائزة الكبرى
فريق العمل
- الوكالة الإبداعية
- LOLA MullenLowe
- الوكالة الإعلامية
- Mindshare UK
- Media placement
- Kinetic
- الإنتاج
- MJZ
- ما بعد الإنتاج
- Glassworks VFX Barcelona
- Global Ice Cream CMO, Unilever
- Julien Barraux
- Global VP, Magnum
- Benjamin Curtis
- Global Senior Marketing Manager, Magnum
- Tugce Aksoy
- Global Digital Lead, Magnum
- Sara Paixao
- المدير الإبداعي التنفيذي، LOLA MullenLowe
- Tomas Ostiglia
- المدير الإبداعي، LOLA MullenLowe
- Jorge Zacher
- المدير الإبداعي، LOLA MullenLowe
- Kevin Cabuli
- المدير الإبداعي، LOLA MullenLowe
- Dante Zamboni
- مبدع، LOLA MullenLowe
- Augusto Callegari
- مبدع، LOLA MullenLowe
- Pedro Mezzini
- Design Director, LOLA MullenLowe
- Yan Graller
- Art Director/Designer, LOLA MullenLowe
- Alan Chung
- مدير الحسابات، LOLA MullenLowe
- Catalina Aguirre
- Head of Strategic Planning, LOLA MullenLowe
- Camila Facín
- رئيس الإنتاج، LOLA MullenLowe
- Felipe Calviño
- المنتج، LOLA MullenLowe
- Marina Saro
- المصوّر
- Ale Burset
- المخرج، MJZ
- Juan Cabral
- مدير التصوير، MJZ
- Javier Juliá
- MD/Executive Producer, MJZ
- Lindsay Turnham
- VFX Supervisor/CD, Glassworks VFX
- Carlos Navarro
