North West Ambulance Service / المملكة المتحدة / 2022الأفلام · التواصل الاجتماعي
Every Second Counts.
A split-screen film connected avoidable emergency calls with the wait faced by someone in immediate danger.
- العلامة التجارية
- North West Ambulance Service
- الوكالة
- Smoking Gun
- السوق
- المملكة المتحدة
- المنطقة
- عالمي
- السنة
- 2022
التحدي
The ambulance service needed to reduce inappropriate calls during a period of high winter demand.
الفكرة
The film cut between call handlers dealing with non-emergency enquiries and a household trying to reach urgent help. The parallel action made the cost of blocked phone lines visible and supported a campaign about choosing the right service.
مصدر دراسة الحالة: Bank of Creativity المصدر ↖
فريق العمل
- العلامة التجارية
- North West Ambulance Service
- Film Creative and Production
- Bank of Creativity
