stcplay / السعودية / 2024الأفلام · التواصل الاجتماعي
Every Gamer Has a Place.
stcplay challenges narrow gamer stereotypes by celebrating the diverse people who play.
- العلامة التجارية
- stcplay
- الوكالة
- VML Riyadh
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2024
التحدي
Show that the stcplay gaming platform is for a broad community rather than the stereotypical image of a teenage boy at an elaborate gaming setup.
الفكرة
A film and a series of key visuals depict gamers of different ages, genders and professions, from casual mobile players to dedicated enthusiasts, and connect their different identities to the platform's inclusive community.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- الوكالة الإبداعية
- VML Riyadh
- المدير الإبداعي التنفيذي
- Firas Ghannam
- Creative campaign specialist, stc
- Faisal Saud Nagshabandi
- الإنتاج
- Dejavu Social
- Photography
- Omar Ehab
- معالجة الصور
- Hosam Ahmed


