Toyota Qatar / قطر / 2024الإعلانات الخارجية · الرقمي والتقنية · التواصل الاجتماعي
Elegant from Dusk to Dawn.
Toyota Prado's Qatar campaign changed its outdoor visuals to reflect the time of day.
- العلامة التجارية
- Toyota Qatar
- الوكالة
- Saatchi & Saatchi Qatar
- السوق
- قطر
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Show the Prado in a contextually relevant way across busy outdoor locations and digital channels.
الفكرة
Programmatic digital billboards adapted the creative's colours and visual elements from day to night, under the line 'Elegant from dusk to dawn'. The rollout combined Elan Media's screens with social advertising.
النتائج
- 1.3 million impressions in the first week, as reported by Campaign Middle East.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Toyota Qatar
- Local partner
- Al Abdulghani Motors
- الوكالة الإعلامية
- Saatchi & Saatchi Qatar
- Outdoor media
- Elan Media
