⁨Drones versus Desertification⁩.

⁨Aramco pledged in 2018 to plant one million native trees across the Kingdom by 2025. The entry adds that most areas of the desert are not accessible to people, and that public involvement was low because, it says, 70 percent of people believe the primary responsibility lies with the government.⁩

⁨With the National Center for Vegetation Cover and Combating Desertification, Aramco piloted drones that drop nutrient-rich seed balls of native trees into the sandy soils of al-Hasa; Aramco's own videos in February 2023 call it 'Drones vs. desertification in al-Hasa' and describe a test with 100,000 seed balls. Leo Burnett KSA turned the pilot into an educational social campaign on Aramco's own channels, with real-time engagement and news coverage. The entry puts the budget at $224,488, spent on X, LinkedIn, YouTube, Instagram and Facebook.⁩