Bose / UAE / international / 2020الأفلام · التواصل الاجتماعي
Dear Neighbor.
Bose turned the familiar sounds of neighbours during lockdown into a hopeful message about connection.
- العلامة التجارية
- Bose
- الوكالة
- Wunderman Thompson Dubai
- السوق
- UAE / international
- المنطقة
- عالمي
- السنة
- 2020
التحدي
Bose wanted to make a relevant, product-connected contribution during lockdown, when many brands were producing similar stay-at-home messages.
الفكرة
A film framed as a letter to neighbours reinterpreted their daily noises as reassuring signs that they were safe. The #StayNoisy message linked that shared experience to Bose's noise-cancelling headphones.
النتائج
- The WARC case study reports more than 50 million film views and $2 million in earned media value (https://www.warc.com/en/article/bose%3A-dear-neighbor-411741d57a9d41fbaba127b31159b720).
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Cresta Awards 2020Digital – Online video adsفضية
- Loeries 2020 — Silver, Film / Online Film above 30 seconds (https://modernmarketing.co.za/loeries-announces-2020-award-winners-during-creative-week/)
- Clio Awards 2020 — Shortlist, Film Craft / Copywriting (https://clios.com/winners-gallery/details/113499)
فريق العمل
- العلامة التجارية
- Bose
- الوكالة الإبداعية
- Wunderman Thompson Dubai
- شركة الإنتاج
- Asteroide
- المخرج
- Thiago Prestes
- المدير الإبداعي التنفيذي
- Pablo Maldonado
- كاتب الإعلانات الأول
- Waleed Bachnak
- المدير الفني الأول
- Saymon Souza Medeiros
- الموسيقى والصوت
- Vox Haus
