Coquí Alarmed.
After a tourist asked online how to silence Puerto Rico's coquí frog, Hyundai Puerto Rico replaced the lock sound on Hyundai rental cars with the frog's call.
- العلامة التجارية
- Hyundai Puerto Rico
- الوكالة
- BBDO Puerto Rico
- السوق
- بورتوريكو
- المنطقة
- عالمي
- السنة
- 2026
التحدي
A tourist's Reddit post asking how to 'silence' the coquí, the island's native frog, went viral and Puerto Ricans pushed back: 'For locals, the coquí isn't noise. It's identity,' as the entry put it (Ads of the World). Hyundai dates the moment to 2025 and says three of the 14 coquí species are at risk of extinction.
الفكرة
Hyundai Puerto Rico and BBDO Puerto Rico 'replaced the factory lock and unlock alarm sound of Hyundai rental cars with the real call of the coquí across AVIS, Enterprise and Charlie Car Rental locations', so visitors heard the frog every time they locked or unlocked their car. The entry also presented the call as helping the frogs find mates. In July 2026 a leading coquí researcher disputed that conservation claim, and Cannes Lions reviewed the entry and said it met its eligibility criteria and integrity standards (Campaign Asia; Nick Asbury).
النتائج
- Customers began asking for the coquí sound on their own cars too, according to Hyundai
مصدر دراسة الحالة: Hyundai Motor Group المصدر ↖
الجوائز
- Cannes Lions 2026Audio & Radio Lionsالجائزة الكبرى
- Cresta Awards 2026Audio – Innovative use of sound/audioذهبية
فريق العمل
- الإنتاج
- Macarena
- ما بعد الإنتاج
- Mara Films
- Rental partners
- AVIS, Enterprise and Charlie Car Rental
