Absolut / Lebanon / 2018Experiential · PR Stunts
Civil Love.
Absolut sailed a boat 12 miles off Lebanon's coast, beyond the reach of Lebanese marriage law, to marry inter-religious couples.
- Brand
- Absolut
- Agency
- Interesting Times
- Market
- Lebanon
- Region
- MENA
- Year
- 2018
The challenge
Lebanon has no civil marriage, so Muslims and Christians cannot legally marry each other at home.
The idea
Interesting Times launched the Civil Love boat, which took couples into international waters where Lebanon's marital law doesn't apply and married them on board. The stunt was framed as a message of unity in a country scarred by civil war.
Case study source: Ads of the World Source ↗
Awards
- Cannes Lions 2019Brand Experience & Activation LionsBronze
Credits
- Creative agency
- Interesting Times
- Production
- Smarthub
- Creative Director, Interesting Times
- Mo Alghossein
- Creative Director, Interesting Times
- Jimmy Francis
- Associate Creative Director, Interesting Times
- Rita Harbie
- Art Director, Interesting Times
- Carl Kaed
- Strategic Director, Interesting Times
- Ashraf Mansour
- Account Manager, Interesting Times
- Sara Samad
- Operations Director, Interesting Times
- Lara Safar
- Web Developer, Interesting Times
- Ali Aladdine
- Junior Account Executive, Interesting Times
- Farah Kabbani
- CEO, Interesting Times
- Wassim Bassil
- Production, Smarthub
- Fouad Abi Aad
- Production, Smarthub
- Leon Terzian
- Film Director
- Corine Shawi
- Film Director
- Halim Sabbagh
