Chicago Beach / الإمارات / 2024التصميم والتغليف · التواصل الاجتماعي · التجزئة والمتسوّقون
Chicago Beach: Brand Launch.
Good JuJu created a Dubai-rooted identity and social launch for fried-chicken brand Chicago Beach.
- العلامة التجارية
- Chicago Beach
- الوكالة
- Good JuJu by Umami Comms
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Build a distinctive new food brand that draws on Dubai's character in a crowded fast-food market.
الفكرة
The agency developed the name, voice, visual identity and interior concept around an expressive character whose eyes carry through packaging, in-store design, animations and launch content.
مصدر دراسة الحالة: Good JuJu / Umami Comms المصدر ↖
فريق العمل
- العلامة التجارية
- Chicago Beach
- Brand and creative agency
- Good JuJu by Umami Comms
