Jawwy / Saudi ArabiaDigital & Tech · Social
Chatbots, Dynamic Creatives and Media Innovation.
stc's Jawwy mobile brand ran personalised ads and set up chatbots on WhatsApp and through Google that answered questions and sold plans inside the chat.
- Brand
- Jawwy
- Agency
- UM MENAT
- Market
- Saudi Arabia
- Region
- Saudi Arabia
The challenge
Jawwy's plan let users pick their own data and minutes and share them with others, but the brand still lacked awareness and did not stand out in the Saudi market.
The idea
UM MENAT paired personalised, dynamic ad creative with conversational commerce. Chatbots built with Meta's WhatsApp Business and Google's AdLingo handled customer questions, gave support and closed new purchases, while programmatic media carried the personalised messages.
Results
- Purchases rose 17%, according to the WARC case summary
- Branded Google searches rose 15%, according to the case summary
Case study source: MMA Smarties (WARC) Source ↗
Awards
- MMA Smarties KSA 2023KSA – ProgrammaticSilver
- MMA Smarties KSA 2023KSA – Social Messaging / Chat Apps / Text MessagingSilver
- MMA Smarties KSA 2023KSA – PersonalisationSilver
Credits
- Media agency
- UM MENAT
- Head of Digital, KSA, UM MENAT
- Nadeem Ibrahim
- MD, KSA, UM MENAT
- Mohammad Mannaa
- Assoc. Social Director, UM MENAT
- Sumedh Gaikwad
- Social Media Manager, UM MENAT
- Shamim Fareez
- Assoc. Programmatic Director, UM MENAT
- Anshul Jaiswal
- Programmatic Manager, UM MENAT
- Devendra Pandey
