Flash / البرازيل / 2022التجارة الإبداعية · التواصل الاجتماعي · العروض الترويجية
Cashback for Your Jersey’s Back.
Flash offered football fans cashback in exchange for putting its name on their Brazil shirts.
- العلامة التجارية
- Flash
- الوكالة
- FCB Brasil
- السوق
- البرازيل
- المنطقة
- عالمي
- السنة
- 2022
التحدي
As fans complained about expensive national-team jerseys before the 2022 World Cup, Flash needed visibility without the budget for tournament sponsorship.
الفكرة
Sponsor supporters instead. Fans who bought a jersey using a Flash card, personalised it with FLASH and posted it on social media could receive half the price back. When online personalisation was blocked, the offer continued for fans who added the name themselves.
مصدر دراسة الحالة: The One Club المصدر ↖
الجوائز
- Cannes Lions 2023Social & Influencer – E02 SPONSORSHIP & BRAND PARTNERSHIPذهبية
- Clio Awards 2023Clio Sports / Fan Engagement / Social Mediaذهبية
- D&AD 2023 — Wood Pencil, Commerce (official D&AD archive).
- The One Show 2024 — Bronze Pencil, Social Media / Commerce; Merit, Active Engagement / Call to Action (official One Club entries).
فريق العمل
- العلامة التجارية
- Flash
- In-house production
- FCB Studio
- شركة الإنتاج
- Compañia
- Sound production
- Shuffle Audio
- الرئيس التنفيذي للإبداع
- Ricardo John
- المخرج
- Ale Henri
