OPPO / GCC and wider Middle East and North Africa / 2021الأفلام · التواصل الاجتماعي
Capture the Spirit.
Mo Salah invites people to share the sights and sounds of Ramadan with loved ones far from home.
- العلامة التجارية
- OPPO
- الوكالة
- M+C Saatchi UAE
- السوق
- GCC and wider Middle East and North Africa
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2021
التحدي
Connect people separated from their families during Ramadan and demonstrate the Reno5 phone's storytelling and sharing capabilities.
الفكرة
A film follows a homesick Mohamed Salah remembering Ramadan in Egypt while a young family member captures moments around Cairo. A social contest invited people to share their own images and videos of the season.
النتائج
- OPPO reported more than 58 million impressions across Facebook, Instagram and Twitter in less than a month.
مصدر دراسة الحالة: Little Black Book المصدر ↖
فريق العمل
- الوكالة الإبداعية
- M+C Saatchi Group
- شركة الإنتاج
- Déjà Vu
- المخرج
- Ahmed Hussein
- Brand ambassador
- Mohamed Salah
- المدير الإبداعي
- Ben Lees
- Regional senior strategist
- Asmaa Ahmed
- Copywriters
- Khadra Mohamed and Zeina Assaad
