Pepsi / الإمارات / 2021الرقمي والتقنية · التصميم والتغليف · الفعاليات والرعاية
Cans of the World.
Pepsi marked Expo 2020 Dubai with nine illustrated cans that unlocked country-themed augmented-reality experiences.
- العلامة التجارية
- Pepsi
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2021
التحدي
Make Pepsi's Expo partnership tangible to visitors through a product experience that reflected the event's international character.
الفكرة
Each limited-edition can celebrated a different country. Scanning it opened an augmented-reality experience and offered consumers a chance to win Expo tickets; DMS supported the launch with audience targeting.
النتائج
- DMS reported that the audience built from its survey data delivered a 125% higher click-through rate and a 37.4% higher video view-through rate than the regular audience.
مصدر دراسة الحالة: DMS / Choueiri Group المصدر ↖
فريق العمل
- العلامة التجارية
- Pepsi
- Packaging design
- PepsiCo Design & Innovation
- Media and data partner
- DMS
- Event
- Expo 2020 Dubai
