Budweiser / عالمي / 2022حملات العلاقات العامة · التواصل الاجتماعي · الفعاليات والرعاية
Bring Home the Bud.
Banned from selling beer at World Cup stadiums two days before kick-off, Budweiser promised its entire stock in Qatar to whichever country won the tournament.
- العلامة التجارية
- Budweiser
- الوكالة
- Wieden+Kennedy New York
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2022
التحدي
As the tournament's beer sponsor, Budweiser was suddenly left with thousands of litres of beer it could not sell.
الفكرة
On the first day of the tournament, Budweiser announced that the winning nation would get its whole Qatar warehouse stock for free and invited fans to join #BringHomeTheBud. Field boards in the stadiums carried the message, and giant red Budweiser crates appeared around the world, to be opened only by the winners.
النتائج
- By W+K's figures, the campaign reached 3.1 billion people on social and generated more than 4 million social mentions.
مصدر دراسة الحالة: Wieden+Kennedy المصدر ↖
الجوائز
- Cannes Lions 2024Creative Effectiveness – C05 REAL-TIME RESPONSEفضية
- Cannes Lions 2023PR – B03 REAL-TIME RESPONSEفضية
- Cannes Lions 2023Titanium – A01 TITANIUMتيتانيوم
- Cannes Lions 2023Creative Strategy – C06 MARKET DISRUPTIONبرونزية
فريق العمل
- الوكالة الإبداعية
- Wieden+Kennedy New York
