Bhool Chuk Maaf Meme Campaign.
Before its trailer, Bhool Chuk Maaf introduced its lead couple through a fake government job ad on Naukri.com and a matching 'groom wanted' ad from a meme page.
- العلامة التجارية
- Maddock Films
- الوكالة
- White Rivers Media
- السوق
- الهند
- المنطقة
- عالمي
- السنة
- 2025
التحدي
The film's repeating haldi-day premise risked being read as sci-fi, it needed to be understood as a wedding comedy, and it opened against Raid 2 and Bhootni.
الفكرة
Naukri.com posted a fictional 'Sarkari Naukri' listing for Rajkummar Rao's character, Sagarcasm answered with a 'Groom Wanted' ad for Wamiqa Gabbi's, and the actors replied in character. After the trailer, YouTube reviewers, short cast videos, a custom emoji, a Swiggy integration showing the characters as delivery riders and a 'Relationshit Advice' episode kept the wedding-chaos story clear.
النتائج
- According to the case study, the campaign drew 203 million+ views across Instagram, Facebook and YouTube.
- The case study reports the film was IMDb's most anticipated Indian film as of 11 May 2025.
مصدر دراسة الحالة: Social Samosa المصدر ↖
فريق العمل
- الوكالة الإبداعية
- White Rivers Media
