⁨Behind the Leader⁩.

⁨Saudi Arabia marks Founding Day on 22 February, for the state founded more than 300 years ago. 80's Creative's award entry argues that history records the rulers but says little about the people who fought alongside them to unify the land, and its case board adds that young Saudis had lost touch with that history.⁩

Aramco's short film, 'ورا القايد' (which the agency translates as 'Following the Leader'), set out to 'briefly document the story and sacrifices of several prominent figures', naming them and re-enacting their deeds, according to the agency. A Twitter thread told each hero's story in more detail, and the agency made a key visual for each figure. The film is on Aramco's YouTube channel as '#ورا_القايد - يوم التأسيس 2023م'.