Emirates / United Arab Emirates / Global / 2015التواصل الاجتماعي · الأفلام · الفعاليات والرعاية
Be There.
Emirates turned seven employees into travel storytellers for a global campaign celebrating destinations across its network.
- العلامة التجارية
- Emirates
- السوق
- United Arab Emirates / Global
- المنطقة
- عالمي
- السنة
- 2015
التحدي
Inspire travelers to consider Emirates earlier in the travel-planning process and show the human side of the airline.
الفكرة
Seven employee 'globalistas' documented journeys around the world, with destination films and social content amplified through a National Geographic partnership.
النتائج
- The submitted case reports more than 60 million video views across Facebook and YouTube.
مصدر دراسة الحالة: Shorty Awards المصدر ↖
الجوائز
- Shorty Awards 2016 — Finalist, Travel & Tourism (https://shortyawards.com/8th/emirates-be-there-campaign)
فريق العمل
- العلامة التجارية، concept and project management
- Emirates (in-house)
- Production and content partner
- WOW Agency
- الوكالة الإعلامية
- Havas Media
- Broadcast partner
- National Geographic
