Nike / United Arab Emirates / Saudi Arabia / 2024التجارب الحيّة · التجزئة والمتسوّقون · الفعاليات والرعاية
Back to School: Ball Customisation Tour.
Nike's back-to-school tour invited young athletes in Dubai and Jeddah to personalise footballs and basketballs.
- العلامة التجارية
- Nike
- السوق
- United Arab Emirates / Saudi Arabia
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Turn Nike's back-to-school activity into a hands-on experience for young sports participants.
الفكرة
MattB Customs ran creative workshops at Nike stores, giving sponsored youth teams balls as their canvas; the Jeddah leg included Al-Ittihad's boys' and girls' youth squads.
النتائج
- MattB Customs reported four activation days and eight workshops across Dubai and Jeddah in August and September 2024.
مصدر دراسة الحالة: MattB Customs المصدر ↖
فريق العمل
- العلامة التجارية
- Nike
- Activation partner
- MattB Customs
- Regional operator
- GMG
- Youth football participant
- Al-Ittihad
