Mastercard / الإمارات / 2019التجارة الإبداعية · التجارب الحيّة · الإعلانات الخارجية · العروض الترويجية
Astronomical Sales.
Mastercard and noon tied an online sale to a rare solar eclipse, making discounts change as the moon crossed the sun.
- العلامة التجارية
- Mastercard
- الوكالة
- FP7 McCann Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2019
التحدي
Generate excitement and cardholder engagement around a rare eclipse and a post-Christmas shopping moment.
الفكرة
As the eclipse progressed, selected prices on noon fell in step with the sun's coverage, reaching up to 97% off for Mastercard holders. Viewing events, outdoor media and influencer activity built anticipation.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Loeries 2020 — Grand Prix, Integrated Campaign (https://campaignme.com/loeries-creative-week-ends-with-impact-bbdo-dubai-and-fp7-mccann-dubai-winning-grand-prix-awards/)
- Cannes Lions 2021 — Bronze, Brand Experience & Activation (https://campaignme.com/cannes-lions-announces-final-winners/)
- Caples Awards 2021 — Gold, Creative Use of Data (https://caples.org/2021-winners-results/?cat=Creative+Use+of+Data&id=69)
- New York Festivals 2020 — three Gold, one Silver and one Bronze, as reported by Mastercard (https://www.mastercard.com/news/eemea/en/newsroom/press-releases/en/2020/may/mastercard-s-uae-astronomical-sales-wins-big-at-new-york-festivals/)
فريق العمل
- العلامة التجارية
- Mastercard
- شريك التجزئة
- noon.com
- الوكالة الإبداعية
- FP7 McCann Dubai
- Media distribution
- Carat MENA
- شركة الإنتاج
- Nudge Media
- المدير الإبداعي التنفيذي
- Fouad Abdel Malak
- المدير الإبداعي التنفيذي
- Oliver Robinson
- المخطط الاستراتيجي
- Tahaab Rais
