Experience Abu Dhabi / United Arab Emirates / international / 2024الأفلام · التواصل الاجتماعي
Alive in Al Ain.
Experience Abu Dhabi used a sensory film to introduce the landscapes and culture of Al Ain.
- العلامة التجارية
- Experience Abu Dhabi
- السوق
- United Arab Emirates / international
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Encourage travellers to see the oasis city as a destination for both adventure and cultural discovery.
الفكرة
The film moved from dunes and wildlife to palm groves and local rituals, using sounds such as birdsong and coffee pouring to bring Al Ain's atmosphere to life.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العميل
- Department of Culture and Tourism – Abu Dhabi
- Agency collaborators
- Serviceplan; Memac Ogilvy; DEJAVU; Ykone; Starcom
