Hexagon / عالمي / 2025بين الشركات (B2B) · الفعاليات والرعاية
AEON Launch.
MikeWorldWide ran the global media launch of AEON, Hexagon's first humanoid robot, built around a live autonomous demo at the Hexagon LIVE event.
- العلامة التجارية
- Hexagon
- الوكالة
- MikeWorldWide
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2025
التحدي
AEON was Hexagon's first move into humanoid robotics. It had to stand out in a hype-driven robotics news cycle, avoid sci-fi and consumer framing, and establish Hexagon as a credible industrial robotics player.
الفكرة
The PR programme started with a messaging framework and FAQs to keep every spokesperson on message. The launch was coordinated globally at Hexagon LIVE in June 2025, centred on a live autonomous demonstration, with broadcast interviews and global outreach. A PR hub then kept up rapid-response commentary after launch.
النتائج
- According to the case study, the launch generated more than 1,800 articles, 1,600 of them in the first week.
- The case study says 72% of coverage positioned Hexagon as an expert shaping industrial robotics.
- By the case study's figures, launch week produced 180 commercial leads.
مصدر دراسة الحالة: Creativebrief المصدر ↖
فريق العمل
- العلاقات العامة
- MikeWorldWide
