Hexagon / Global / 2025B2B · Events & Sponsorship
AEON Launch.
MikeWorldWide ran the global media launch of AEON, Hexagon's first humanoid robot, built around a live autonomous demo at the Hexagon LIVE event.
- Brand
- Hexagon
- Agency
- MikeWorldWide
- Market
- Global
- Region
- Global
- Year
- 2025
The challenge
AEON was Hexagon's first move into humanoid robotics. It had to stand out in a hype-driven robotics news cycle, avoid sci-fi and consumer framing, and establish Hexagon as a credible industrial robotics player.
The idea
The PR programme started with a messaging framework and FAQs to keep every spokesperson on message. The launch was coordinated globally at Hexagon LIVE in June 2025, centred on a live autonomous demonstration, with broadcast interviews and global outreach. A PR hub then kept up rapid-response commentary after launch.
Results
- According to the case study, the launch generated more than 1,800 articles, 1,600 of them in the first week.
- The case study says 72% of coverage positioned Hexagon as an expert shaping industrial robotics.
- By the case study's figures, launch week produced 180 commercial leads.
Case study source: Creativebrief Source ↗
Credits
- PR
- MikeWorldWide
